With Christmas just around the corner, we all know it is the season of sharing, caring, and sending thank you gifts. To help take the stress out of the process, we have put together this tremendous list of 11 do’s and don’ts on how to thank your clients and customers this holiday season.
DON’T: give them your branded merchandise.
If your gift has your logo on it, it’s not really a gift…it’s a promo item. Your client may think you’re just clearing out your office closet.
DO: send a small, thoughtful, locally-made thank you gift.
For your best clients, you can send a gift basket, couch cushions, plant terrarium, locally-made kitchen knives (if your clients are foodies), or a nice bottle of olive oil. Bonus points if you drop it off personally.
DON’T: give a gift that’s too personal
Avoid Valentine’s Day-ish gifts like jewellery, perfume, cologne, a gift certificate for a salon massage, body wash, undergarments, or clothing of any kind—you’ll never get the sizing right
DO: give a gift they can share with their team
Ideally, your gift should be something your client can share with their whole office even if you work with just one person there. Great sharing gifts include baked goods, homemade sauces, a box of local cupcakes, or a nice box of travel mugs.
DO: offer a special, personalized discount
Give your partners or clients a unique discount (something they can’t already find in your store or website). This shows your appreciation for their business, boosts goodwill, and further exposes your brand to new customers.
DO: give tracker tags to frequent flyers
Do your clients travel a lot? Give them personalized luggage tags or high-tech luggage trackers so they can use their smartphone to track their suitcases, keys, and passport, anywhere in the world, 24/7.
DO: host a seasonal social
A holiday mixer is a perfect way to thank clients, in person, for a great year of working together. Your clients can get to know your team better in a friendly, relaxed environment. Get out of your offices, 11 On Fairway is the ideal choice as we are not only able to cater for your clients, but we are also able to offer 5-star luxury accommodation if you want to add a few days stay as part of your gift.
DO: spotlight your client in your social media
Instead of a real-life gift, you can thank your clients in your social media feeds like your company’s Facebook, Twitter, Instagram, or LinkedIn account. You could even hire a local graphic artist to design a holiday-themed e-card that personally thanks your clients or customers by name.
DON’T: worry about the Christmas deadline
A holiday card or gift doesn’t have to arrive before Christmas. You can always send them a New Year’s card to start their year off right. In actual fact, all these ideas can be applied to any gift at any time of the year.
DO: give your best clients or even staff members a holiday getaway as a gift
This form of gifting is currently trending and is a phenomenal way of showing your appreciation.
Should you choose to go this route 11 On Fairway is a true 5-star luxury beach villa. You, your customers and/ or staff, can expect to be treated like royalty while enjoying unmatched service from the moment you arrive. We are situated on the 3rd hole of the world-renowned Southbroom golf course. Each of our exquisite bedrooms offers breathtaking views of the lush and tropical golf course as well as tranquil beach and ocean views.
We would like to end off by thanking Sasktel for this fantastic article
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